Sheffield’s branch of BrewDog is offering a free pint of Punk IPA to people who vote in the general election today.
The independent brewer is running the incentive nationwide across its 29 craft beer bars to tackle voter apathy. All voters need to do to claim their free beer is take a selfie outside a polling station (not inside though- that’s illegal!) or bring proof of a postal vote and show it to a member of bar staff at BrewDog.
The offer is available today and Friday, so you can start drinking from the moment you cast your vote or wait until you know who will be in power for the next five years to either drown your sorrows or celebrate a new era for your party.
Jack Bell, manager of Sheffield’s BrewDog, said: “Voting is very important, whether or not you have a drink in your hand, but you would probably want to celebrate once you’ve voted.”
Alongside the free beer for voting offer, the company are also held their own alternative polling system to tackle the inaccuracy that is often seen in polling figures.
Dubbed the ‘BrewGov’ poll, BrewDog’s bar staff have been busy on the streets asking people outside of its bars who they intend to vote for. The brewer hopes that handing out a free can of Punk IPA to those polled will garner a more open response than traditional polls.
James Watt, the co-founder of BrewDog, said: “We believe everyone is more truthful and candid with a beer in their hand and we’re confident the results taken from outside our bars across the country will provide a more accurate picture of voting intention than any of the usual boring polls.
“Whatever your views, whatever your status, every vote was created equal. An election is a key moment for those that feel marginalised or under represented to stand up and be counted; so we want to encourage and reward those making their voices heard on 8th of June.”
Sheffield’s BrewDog is situated on Devonshire Street. Polling Stations are open from 7am-10pm tomorrow.