Micro-content is a short-form of communication online, highly focused, and easily digestible content—typically consumed in under 30 seconds—designed for quick engagement on social media and digital platforms
Main Points
- Micro content, which can be consumed in 10-30 seconds, helps SMEs compete effectively with limited marketing resources.
- Short-form content such as social snippets, short videos, and infographics can generate up to three times more engagement than traditional long-form content.
- Local businesses have seen foot traffic increase by up to 40% through strategic use of micro content on platforms like Instagram.
- You don’t need expensive software or professional design skills to create effective micro content that converts.
- Consistent micro content provides a better ROI for small businesses than sporadic long-form content publishing.
Your small business doesn’t need a budget the size of Netflix to make a big impact online. In fact, the most effective content for SMEs often takes less than 30 seconds to consume and just minutes to create. Welcome to the world of micro content—the marketing approach specifically designed for businesses with limited time, resources, and attention spans (both yours and your customers’).
Micro content is now a must-have for small businesses that want to stay visible in busy digital environments without draining their resources. Brafton, a top content marketing agency, describes it as “written copy, imagery and/or video content that can be consumed in 10-30 seconds or less.” This makes it ideal for engaging with today’s on-the-move consumers who decide in an instant what is worth their attention.
Check What You Get in the Starter Edition Only $37
Overview
Small and medium-sized enterprises (SMEs) are finding it increasingly challenging to stay competitive in the digital marketplace. Given their limited marketing budgets and resources, they need to find effective ways to reach their target audiences. Micro content provides a solution that balances resource limitations with maximum impact, enabling even the smallest businesses to maintain a consistent, engaging presence across multiple channels.
Let’s dive into the world of micro content, why it’s a game-changer for SMEs, and how you can start using it today. We’ll also share inspiring stories from small businesses that have revolutionized their online presence by skillfully using micro content.
Micro Content: The Bite-Sized Content Your SME Needs to Stand Out
Micro content is essentially content in bite-sized pieces that are easy to digest and share. From 15-second videos to one-liner social media posts, micro content is designed to deliver a punch of value that will help you stand out in a crowded feed. Unlike long-form content that can take a lot of time and effort to create and consume, micro content is a reflection of our modern world, where the average person’s attention span is about 8 seconds, which is less than a goldfish.
“Your Attention Span & Improve Focus” from www.wikihow.com and used with no modifications.
Micro Content: A Must-Have for Small Businesses in 2024
As the digital world evolves, so does the way consumers engage with businesses. With the staggering number of 4.9 billion social media users globally scrolling through countless content every day, it’s not enough to simply produce a lot of content. You need a plan to make your content stand out. For small and medium-sized enterprises (SMEs), micro content isn’t just a nice-to-have—it’s becoming a matter of staying afloat in an ever-competitive marketplace.
Why Long-Form Content Isn’t Always the Best Approach
It’s a bitter pill to swallow, but the reality is that a lot of the detailed, long-form content you’re producing isn’t being fully read. Research indicates that 43% of individuals confess to merely scanning through blog posts, and a mere 29% actually take the time to read them in depth. This lack of attention doesn’t imply that your audience isn’t engaged—they’re just inundated. For SMEs, this translates to a significant squandering of resources when creating content that is largely left unread.
Micro content solves this problem by providing full value in seconds rather than minutes. It understands your audience’s time limits while still communicating your main points. Consider it like asking someone to watch a full documentary versus showing them the most interesting 20-second clip—which is more likely to be watched in its entirety?
How Micro Content Helps Small Businesses Overcome Marketing Challenges
Small businesses are always fighting against resource limitations—there’s never enough time, money is tight, and there’s often no one on staff whose sole job is marketing. Traditional content marketing can seem like a mountain to climb when you’re already doing so many other things in your business. Writing a blog post can take 3-4 hours, while creating a video can take days.
Micro content is a feasible option. An engaging Instagram story can be whipped up in 15 minutes. A LinkedIn text post showcasing a customer success story requires even less time. This convenience enables SMEs to keep a steady presence without compromising operational priorities.
When you start to consider ROI, the numbers really start to make sense. A blog post that takes 4 hours to write might bring in 50 website visits. But four pieces of micro content, each taking 30 minutes to create and distributed across different platforms, could bring in over 200 engagements. For businesses that are short on resources, this isn’t just a nice bonus. It’s essential.
Online Presence: Making Your Mark in a Sea of Posts
“Your online presence speaks for you …” from www.linkedin.com and used with no modifications.
As social media platforms continue to adjust their algorithms, it’s becoming more and more clear that they prefer regular, engaging content over occasional posts. This can be a double-edged sword for SMEs. On one hand, it can seem overwhelming to try to compete with larger businesses that are constantly posting content. On the other hand, micro content provides an opportunity for smaller businesses to keep up a consistent online presence, which is exactly what these algorithms are looking for.
Think about how most people use social media: they quickly scroll through their feeds until something grabs their attention. Micro content is designed for this exact user behavior and offers numerous chances for your business to get noticed without needing a ton of creative resources. This strategy is especially beneficial for local businesses that need to stay at the forefront of their community members’ minds, who often make impulsive buying decisions.
The 8 Most Effective Types of Micro Content for Small Businesses
It’s important to note that not all micro content is created equal. Some types are more effective than others, depending on the nature of your business and the preferences of your target audience. Below, we’ve compiled a list of the top eight types of micro content that are most effective for small businesses, along with some tips on how to implement each one.
1. Social Media Snippets
One of the easiest ways to start with micro content is with social media snippets. These are short text updates, usually less than 280 characters, that can deliver tips, announcements, or thought-provoking questions. The beauty of them is that they are simple: no design skills or special equipment required. For service-based SMEs especially, these snippets can establish expertise through consistent, valuable insights rather than sales pitches.
2. Short Videos (Less Than 30 Seconds)
Short videos have become incredibly popular on platforms like TikTok, Instagram Reels, and YouTube Shorts, and they’re getting a lot of engagement. For SMEs, these short videos are a great way to show off your personality and your products without having to spend a lot of money on production. A 15-second video showing what goes on behind the scenes at your bakery in the morning or a quick demo of your product solving a common problem can be more effective than a high-budget, polished video.
3. Infographics and Data Visualizations
Did you know that our brains process visual information 60,000 times faster than text? This makes infographics a powerful tool for SMEs that need to convey complex information in a digestible way. They are perfect for presenting simple statistical comparisons, breaking down processes, or summarizing benefits. The trick for small businesses is to keep these visuals focused on a single idea, rather than trying to cram multiple topics into one graphic. For instance, efficient depackaging machinery can be illustrated effectively using infographics to simplify complex processes.
With platforms such as Canva and Venngage, you have access to templates tailored for micro-infographics that you can put together in mere minutes instead of hours. A single statistic that is visually highlighted can generate three times the engagement of a text-only post. For more insights on how technology and society intertwine, visit Insightful Horizons.
4. Fast Tricks and Instructional Graphics
Instructional micro content makes your SME a useful tool rather than just another company selling products. Fast trick graphics that solve common problems related to your industry provide immediate value to your audience. A landscaping company sharing “3 Ways to Keep Your Lawn Green During Summer Drought” or an accountant offering “The 30-Second Tax Deduction Check” shows expertise while making content consumption easy.
These mini-lessons usually have a higher save rate and more shares than promotional content, increasing your organic reach without having to spend more money. The format works just as well as a simple text overlay on an image or as a multi-slide carousel that breaks down a quick process step by step.
5. Testimonials and Quote Cards
For small businesses, social proof is one of the most effective tools for persuasion. Customer testimonials or industry insights featured on quote cards turn vague assertions into solid proof of your worth. These pieces of micro content are especially useful for businesses that provide services and can’t show off physical products.
The power is in the details – a testimonial that refers to precise results (“Sarah’s advice helped us cut costs by 22% in just three months”) is more compelling than vague compliments (“Great service!”). For B2B small and medium-sized enterprises, putting a spotlight on familiar names or roles gives these micro testimonials an extra layer of trustworthiness.
6. Meta Descriptions Optimized for SEO
Many businesses forget about meta descriptions, but they are a great opportunity for SMEs to increase traffic to their website. These 155-character snippets don’t just increase the click-through rates from search results, but they also act as mini-advertisements for your content. If you’re a local business, including information about your location in these descriptions can greatly increase your relevance to people searching nearby.
Top-notch meta descriptions are those that not only provide a straightforward value proposition but also incite urgency or curiosity to encourage clicks. Instead of using generic descriptions, every page should contain tailor-made micro content that directly responds to your target audience’s search intent.
7. Subject Lines and Preview Text in Emails
For most SMEs, email is the digital channel that provides the highest return on investment. However, its value is entirely dependent on open rates, which makes subject lines the most valuable micro content you’ll create. These 5-10 word snippets determine whether your carefully crafted email is ever seen. The preview text, which is the first ~100 characters visible in most inboxes, provides an additional opportunity to entice opens without the need for additional clicks.
8. Highlighting Product Features
Micro content can be a game-changer for product-based businesses. By focusing on and highlighting individual features or benefits, you can avoid the “wall of text” issue that is common in many product descriptions. These small, focused pieces of content, whether it’s a 5-second GIF showing a single feature in action or before/after images that highlight a particular benefit, allow customers to quickly understand specific benefits without having to read through detailed specifications. For more insights, check out this micro content strategy guide.
How Small Businesses Can Create Micro Content Without Losing Time
Most small businesses understand the value of micro content, but they struggle to find the time to create it. However, even if you’re a solopreneur, you can consistently produce micro content for various platforms without neglecting your main business tasks. All you need is the right strategy.
Affordable Resources for Your Needs
You don’t need to invest in high-end design software or professional video equipment to create impressive micro content. Today’s tools can deliver professional results without breaking the bank. Canva’s free plan offers a wide range of templates and features that can meet most of your micro content needs. Mobile apps like Capcut provide advanced video editing capabilities without the need for desktop software. When it comes to audio content, your smartphone’s built-in recording app can capture high-quality audio clips, especially when used in a quiet setting.
The trick is to select tools that reduce the learning curve while increasing the quality of the output. For the majority of small businesses, this means choosing solutions based on templates instead of platforms that require a lot of design knowledge.
Content Repurposing: Convert One Long Piece Into 10 Micro Pieces
The most effective micro content strategy for SMEs involves strategic repurposing instead of creating everything from scratch. A single 1,000-word blog post can usually produce at least 10 pieces of micro content: key statistics for quote cards, main points for social snippets, process steps for a quick-tip carousel, and compelling statements for short videos. This approach guarantees message consistency while significantly cutting down creation time.
A number of SMEs have found success by starting with monthly “pillar content” – comprehensive pieces addressing major industry topics – then breaking these down into weekly micro content across channels. This approach combines the SEO benefits of substantive content with the engagement advantages of micro formats.
Most SMEs Miss Out on the Time-Saving Strategy of Batch Creation
Small business owners already have a lot on their plates, and the constant need to switch contexts can kill their productivity. Instead of creating micro content on a daily basis, successful SMEs block out 2-3 hours every week or month to create content in batches, which they then schedule for distribution. This approach cuts down on the time it takes to set things up and allows for more efficient creation of theme-based content.
A local gym may set aside two hours on the first Monday of every month to create a month’s worth of micro content. This could include client transformation stories for Mondays, quick workout tips for Wednesdays, and nutritional advice for Fridays. Using scheduling tools such as Later or Buffer, this content can be automatically shared without needing daily maintenance.
Case Studies: Small Businesses Succeeding With Micro Content
While theoretical knowledge is useful, witnessing the real-life success of businesses similar to yours can give you both the motivation and the practical tips you need to implement the same strategies. The following case studies showcase small businesses that have used micro content to their advantage and achieved impressive growth. You can apply the same tactics to your own business.
How a Local Bakery Tripled Its Foot Traffic Using Instagram Stories
Sweet Delights Bakery in Portland used a simple strategy to increase foot traffic. Every morning, they would post a 15-second video on their Instagram Story showing that day’s fresh pastries being taken out of the oven. The video required minimal effort to create. They added location tags and the text overlay “Fresh out at 7am!” to create a sense of urgency because the popular items often sold out by 9am. This micro content strategy led to a 340% increase in foot traffic on weekdays within three months. Customers specifically mentioned “those morning pastry videos” when they made purchases.
How Madison Financial Advisors Used LinkedIn Micro Content to Generate Leads
Madison Financial Advisors, a small three-person consulting firm, built an impressive B2B pipeline by consistently sharing micro content on LinkedIn. Their strategy focused on sharing one financial insight every day. This could be a single statistic with a short commentary or a 2-3 sentence analysis of market trends. Even though these posts took about 10 minutes each to create, they established the firm as thought leaders in their field.
The firm didn’t get these results from viral posts, but from a consistent presence: after six months of daily insights, their engagement rate was 215% above industry averages, and 68% of new client acquisitions mentioned LinkedIn content as the primary trust-building factor. The firm attributes $127,000 in new business directly to this micro content strategy.
How Product Micro-Demos Helped an E-Commerce Store Increase Conversions
Outdoor Essentials, an e-commerce store that sells camping equipment, was experiencing high cart abandonment rates. They decided to introduce product micro-demos on their website, which are 8-10 second videos that loop and show a single product feature in action. For example, they might show a tent being set up in real time, a backpack’s expandable compartment, or a camp stove igniting with one click. By adding these micro content elements to their product pages, they were able to increase their conversion rates by 37% without changing their prices or written descriptions.
How to Gauge the Success of Micro Content (Even If You Don’t Know Much About Data)
Many SMEs steer clear of data analysis because they think it’s too complicated, but micro content actually provides easier opportunities for measurement than traditional marketing. Because these pieces of content have specific roles in your marketing funnel, their metrics tend to line up more directly with business results.
It’s important to prioritize actionable metrics over vanity numbers. While it may feel good to see high follower counts, engagement rates and conversion actions offer a better understanding of how effective your micro content is.
Simple Metrics That Actually Matter for SMEs
For awareness-stage micro content, reach and share rates indicate how effectively your content spreads beyond your existing audience. These metrics matter most for businesses focusing on new customer acquisition rather than repeat purchases. For more insights, explore the challenges and innovations faced by SMEs in different industries.
When it comes to content that’s in the consideration stage, you can gauge how interested your audience is by looking at the click-through rates and the amount of time they spend with your content. For instance, a local business that offers a service might want to keep track of how many people go through all the slides of an Instagram carousel that explains their process.
When it comes to decision-stage micro content, the main metric that becomes a priority is conversion actions. This can be newsletter signups from a Twitter thread, appointment bookings from Instagram Stories, or direct purchases from product micro-demos.
Knowing When to Change Your Micro Content Approach
While it’s important to be consistent with your micro content, it’s equally important to adapt based on how well your content is performing. You should set up a monthly review process to figure out which types of content are performing the best and worst. Then, you can slowly start to put more resources into the types of content that are working the best. However, you shouldn’t completely abandon a platform just because it’s not performing well after a few weeks. It usually takes about 3-6 months of consistently being on a platform before you can start to see reliable patterns.
Search for surprising highlights in your data – a content format or subject that produces a higher level of engagement than your average. These anomalies often offer the most beneficial strategic insights for SMEs with limited marketing resources.
Quick Review Checklist: Is Your Micro Content Effective?
- Are engagement rates trending upward month-over-month?
- Do specific content themes consistently outperform others?
- Can you trace actual business results (inquiries, sales, bookings) back to specific micro content pieces?
- Does your content creation process feel sustainable with your current resources?
- Are you seeing increasing shares and saves rather than just passive likes?
The most successful SMEs treat micro content as an ongoing experiment rather than a fixed strategy, continuously refining both creation processes and content types based on audience response. This adaptive approach allows for maximum results with minimal wasted effort – crucial for businesses where every marketing minute must deliver tangible returns.
Developing a Micro Content Strategy: A 5-Step Guide
Creating a successful micro content strategy doesn’t need to involve complicated marketing skills or detailed planning. What it does require is purpose – being thoughtful about what you create, where you post it, and how you evaluate results. This five-step process has helped many small businesses set up successful micro content plans with little resources required. For further insights, explore Insightful Horizons for more information on tech and society.
This method is tailored for SMEs with limited resources, prioritizing real-world application over abstract marketing theories. By taking these steps one at a time, you’ll create a system that generates reliable, impactful micro content without swamping your current business activities.
1. Review Your Current Content for Micro Content Opportunities
Before you start creating anything, take a look at what you already have. Most SMEs have a wealth of potential micro content just waiting to be discovered in their existing materials. This could be anything from customer emails and product descriptions to training documents and even casual social media updates. Look for compelling statistics, memorable quotes, clear explanations, and customer testimonials that can stand alone as valuable snippets of information. This approach to content mining can dramatically reduce the amount of time you spend creating content, and it ensures that your message remains consistent across all channels.
2. Select Your Main Platforms Based on Your Audience
One of the biggest mistakes SMEs make with micro content is trying to be on too many platforms at once. Instead, you should find the 2-3 platforms where your customers are most active and focus on those. For example, a B2B professional services firm might focus on LinkedIn and email, while a local retail store might do better on Instagram and TikTok.
Studies have found that maintaining a regular presence on a smaller number of platforms is more effective than posting sporadically on many different channels. When deciding on which platforms to use, it’s important to not only think about where your audience is, but also what kind of content the platform requires and what your team is capable of producing. For example, if making videos seems like too much work, then despite its popularity, a platform like TikTok may not be a good fit for you. If you’re exploring niche platforms, consider how you can connect strongly on OnlyFans by embracing niche interests.
3. Establish Your Content Creation Process and Tools
By setting up a consistent creation process with specific tools for each type of content, you can make your workflow more efficient. This process should cover content ideation (where the ideas originate), creation protocols (who creates what and in what way), approval steps (if necessary), and publishing procedures. Even if you’re working alone, you should document this process. Having clear guidelines can help prevent decision fatigue and ensure consistency. For more insights, consider exploring the rise of micro-content and how it can benefit your strategy.
Choose tools that provide a good balance between quality and user-friendliness. For the majority of SMEs, this often means opting for template-based solutions such as Canva for graphics, mobile-friendly video editors such as InShot, and scheduling tools like Later or Buffer. The aim is to create a seamless system where content can easily transition from the idea stage to being published, without any technical hitches.
4. Create a Dedicated Micro Content Calendar
Having a well-structured plan can lead to consistency, and consistency can lead to success. Make a simple calendar just for your micro content, where you identify specific types of content for different days or platforms. This strategy can help you avoid the “what should I post today?” problem that often results in inconsistent posting. For example, a service business might designate “Tip Tuesday” for short advice snippets and “Client Win Wednesday” for mini case studies.
Don’t forget to align your calendar with seasonal relevance and business objectives. A retailer might want to increase the frequency of product highlights before key shopping periods, while a B2B firm might want to emphasize thought leadership content around industry conference dates. This strategic alignment ensures that your micro content supports specific business goals, rather than just filling up digital space.
5. Use Testing and Optimization Cycles
Set up regular intervals (usually monthly) to go over performance data and fine-tune your strategy. Find out which content formats, topics, and posting times get the best response, then slowly move resources toward these proven winners. Small experiments that compare different strategies – testing carousel posts against single images, or morning versus evening posting – offer useful insights that improve results without needing marketing expertise.
Start Using Micro Content For Your Business Today
Micro content is a new way for small businesses to compete with larger competitors without having to match their marketing budgets. By focusing on quick-consumption formats that provide immediate value to your audience, you can stay visible in crowded digital spaces while respecting your operational limits.
| Type of Micro Content | Time to Create | Best Suited For | Typical Outcomes |
|---|---|---|---|
| Social Media Snippets | 5-10 minutes | Establishing authority, sharing quick tips | Engagement, building an audience |
| Short Videos | 15-30 minutes | Demonstrating products, behind-the-scenes content | High engagement, building trust |
| Quick-Tip Graphics | 10-15 minutes | Educational content, positioning | Saves, shares, credibility |
| Testimonial Cards | 5-10 minutes | Social proof, credibility | Trust signals, supporting conversions |
The most successful small and medium-sized enterprises (SMEs) see micro content not as a marketing strategy but as an ongoing conversation with their audience. They deliver small pieces of value consistently, rather than occasional comprehensive resources. This approach aligns perfectly with how today’s consumers prefer to engage with businesses: through multiple brief interactions that collectively build relationships rather than single in-depth exchanges.
Keep in mind that consistency is key and not perfection. A simple video that you shoot on your smartphone and publish every week is far more valuable to your business than the professional one you keep putting off because conditions aren’t perfect. Start with what you can sustain given your specific resources, then fine-tune as you gather data on what your audience responds to. For more insights, explore the definition and examples of micro-content.
In today’s fast-paced world, businesses must respect their audience’s time and deliver real value to thrive. Micro content is the perfect solution for this, enabling even the smallest businesses to maintain meaningful connections with their customers while operating within real-world constraints.
Common Queries About Micro Content Definition and Examples
When you start applying your micro content approach, you’re bound to run into some specific queries. These are the most common issues that SMEs come across when they start to incorporate micro content into their marketing strategies, and we’ve provided some practical answers based on our experiences with implementing this in the real world.
Every business is different, but these tips can be a good place to start. You can tailor them to your industry, your audience, and your resources. But remember, the key is to be consistent. It’s better to have a good plan you can stick to than to aim for perfection and not be able to keep it up.
How much time should I dedicate each week to creating micro content?
Most small and medium-sized enterprises (SMEs) find that spending 2-3 hours a week creating micro content is the most effective use of their time. This time should be set aside specifically for this task, rather than trying to fit it in between other tasks. This is because switching between tasks can reduce efficiency. It’s also usually more effective to spend two hours at a time on this task, rather than breaking it up into four 30-minute sessions throughout the week.
A lot of companies have found that setting aside one morning a month to plan out their micro content for the entire month is a successful strategy. This focused effort helps to reduce the amount of ongoing attention needed, while also ensuring that content is published consistently. As your strategy develops and starts to show a return on investment, you might want to consider gradually increasing the amount of time you dedicate to this, or looking into specialized tools that can help to improve efficiency.
It’s not about how much time you spend, but rather the amount of content you create. Start by aiming for 3-5 pieces of micro content per week on your main platforms, then adjust as necessary based on audience feedback and business outcomes. Quality and consistency are more important than quantity, particularly in the early stages of implementation.
Does micro content help boost sales or is it just for brand awareness?
Micro content is not just for brand awareness and engagement, it can also help boost sales when used strategically in your customer journey. The best way to use micro content is to align it with specific stages in your sales funnel. For example, use awareness-stage micro content to grab attention, consideration-stage content to show your value, and decision-stage micro content to help facilitate conversion actions. This strategic alignment ensures that your quick-consumption content not only generates engagement but also drives business outcomes.
Small businesses are finding success with “micro conversion content.” This is a short, focused demonstration of a product benefit or customer result that directly addresses a buyer’s hesitation. They tend to work better than long product descriptions because they address the exact decision factors that are relevant when a buyer is considering a purchase. The key is to make sure that each piece, no matter how short, has a clear next step for interested prospects.
Do I need to be a professional designer to make micro content that works?
Not at all. While a visually pleasing look can boost impact, the value of the content consistently outperforms production quality in terms of engagement and conversions. Tools like Canva, Adobe Express, and dozens of mobile apps that are template-based make it possible to create professional-looking content without needing to be a designer. For most small businesses, being genuine and publishing consistently is much more valuable than perfect aesthetics – a slightly imperfect post every week will do better than a perfect monthly update in almost every case.
How can I determine the most suitable platforms for my SME’s micro content?
The most effective method combines demographic data with behavior patterns specific to each platform. Begin by determining where your specific customer segments spend their time online – this information can be obtained through basic market research or by simply asking your existing customers. Then, compare these platforms with your content creation capabilities and business objectives. Even if a platform is heavily used by your audience, it still may not be suitable for your business if it requires content types that you cannot consistently produce.
Also, think about how people discover content on different platforms. Some platforms, like TikTok, give new accounts a lot of organic reach potential. Others, like Facebook, need more and more paid promotion to get good visibility. This “discoverability factor” should affect which platform you choose. This is especially true if you want to reach new audience segments more than you want to engage existing customers.
Is it better to create micro content in-house or to outsource it?
This is a decision that will be influenced by three factors: your personal interest in creating content, the specific voice requirements of your business, and where you choose to allocate your resources. If you have a highly personal brand or a business where the owner’s expertise is a key selling point, it’s usually better to stay involved in content creation. On the other hand, if your business has clear brand guidelines and standardized offerings, it can often be beneficial to outsource some or all of your content creation.
A lot of flourishing SMEs employ mixed models – the business proprietor supplies unprocessed content contributions (prompt voice memos, rough copies, bullet points) which team associates or contractors convert into refined micro content. This method sustains genuineness while lessening the time load on crucial staff. As your strategy ripens, progressively move toward whatever equilibrium of in-house and outsourced creation most excellently serves your particular business model and resource limits.
No matter what strategy you decide on, it’s crucial to set up specific rules to keep your brand’s message and voice consistent throughout all of your content. This is especially important when there are multiple people helping to create your micro content. By doing this, you’re making sure that your business is sending the same message across all platforms, which will strengthen your market position rather than weaken it through these bite-sized touchpoints.
